Decideo: Noticias sobre Inteligencia de Negocios, Big Data, Data Science, Data Mining



, el 1 Agosto 2013 | Leído 329 veces

Decideo is the leading web community about business intelligence, business analytics, data warehouses, big data, data visualization...

We provide news, user stories, best practices, editorials, to federate all the people in the world with a data analysis passion.

WhatsApp: +33 782 628 040

Philippe Nieuwbourg, Analyst specialized in Business Intelligence / Big Data

I am an independent industry analyst, and author, with 20 years experience specializing in business analytics and data intelligence. Based in Montreal, Canada, and Paris, France, I address every day trends, insights, and industry activity relating to business and market intelligence as a leading contributor to the Decideo community. I am a proud member of BBBT (Boulder BI Brain Trust) and lecturer at UQAM (University of Quebec in Montreal).
I am one of the first to identify the value of combining data visualization and storytelling in the new approach of « Data Storytelling ».
I keynote conferences in North and South America, and Europe, about main technology trends explained for business people.
My professional life turns around Business Intelligence, Business Analytics, Data Warehouses, Big Data, Data Visualization, Data Storytelling, Internet of Things...

Our services: advertising banners

How does it work?
Your banners are displayed on all pages of the web site
Excellent visibility: no more than 2 banners on the same page
Maximum of 5 banners in rotation on each site (you have at least 20% of pages viewed)
You provide the banners in the agreed format and we will put them online within 24 hours.
The banners in the newsletter are received by 100% of subscribers – 100% share of voice – maximum of 3 banners per newsletter
You receive a detailed report with impressions and clicks

What is it for?
Awareness campaigns
Support for product launches
Generating registrations for a seminar or a webinar
Generating leads
Publishing a white paper, etc.

Our advice
The position is important but the message is just as important!
Think hard about the graphic design you use, make sure it speaks to the viewer.
Think about the message you are sending to your readers: What are you asking them to do? Click to create a new contact, or to visualize a message?
A newsletter banner has more impact without animation
Banners on mobile applications have an much higher click rate
Banners on web site need to be animated to catch everyone’s eyes

Our services: downloading whitepapers

How does it work?
We make your content available to be downloaded from our site using a dedicated form that includes your logo, a summary of the content, etc.
You have a promotional area for your content on the site (right hand column) and in the newsletter for a month

Our advice
The content should ideally be in French – Our team can help you if you need to translate, localize or write a white paper in French or Spanish
The more objective the content is, the more your readers will appreciate it (don’t try and disguise a sales brochure as a white paper)